The countdown is officially on! Apple’s much-anticipated “Awe Dropping” event is set for September 9, 2025, and the spotlight will be on the iPhone 17 series. But that’s not all—Apple is also preparing to unveil several other exciting products, making this one of the biggest Apple events in recent years.
Every September, Apple’s announcements set the tone for the smartphone industry, but this year feels even bigger. Why? Because Apple is not just introducing new iPhones—it’s reshaping its lineup by discontinuing the “Plus” model and debuting the brand-new iPhone 17 Air, which promises to be the thinnest iPhone ever made.
If you’re wondering what to expect, here’s a complete breakdown of everything we know so far: models, specs, design, pricing, and other Apple products that might make an appearance.
The iPhone 17 Lineup
Apple is expected to launch four iPhone 17 models this year:
- iPhone 17 – the standard, most affordable model.
- iPhone 17 Air – a completely new mid-tier device, replacing the old Plus.
- iPhone 17 Pro – designed for power users with upgraded cameras and performance.
- iPhone 17 Pro Max – the flagship with the biggest display and premium features.
This year, Apple is focusing on thinness, design language, and smarter internals. The iPhone 17 Air is likely to be the star of the show, while the Pro models will receive meaningful camera and chip improvements.
iPhone 17 (Standard Model)
The iPhone 17 may be the most affordable device in the lineup, but it arrives with meaningful upgrades that make it far more appealing than its predecessors.
Display: For the first time, the standard iPhone gets a serious display boost. The iPhone 17 comes with a 6.3-inch OLED screen—slightly larger than the iPhone 16’s 6.1 inches—and introduces the long-awaited 120Hz ProMotion refresh rate. Scrolling, gaming, and animations now feel smoother than ever. Slimmer bezels complete the modern, edge-to-edge design, making content more immersive.
Performance and Chip: The iPhone 17 runs on Apple’s A19 chip, engineered for both speed and efficiency. Apple has also added vapor chamber cooling, a first for the standard model, which helps regulate heat during intensive gaming sessions or extended use.
Cameras: The dual-lens system receives a major upgrade, featuring a 48MP Wide camera and a 48MP Ultra-Wide lens for sharper, more versatile shots. On the front, a new 24MP selfie camera improves low-light performance and enhances clarity during video calls and social content creation.
Connectivity: Equipped with Qualcomm’s latest 5G modem and Apple’s custom Wi-Fi and Bluetooth chip, the iPhone 17 supports Wi-Fi 7 for faster, more stable connections. Whether streaming, browsing, or video conferencing, connectivity is more reliable than ever.
Charging and Battery: Wireless charging speeds now reach up to 25W with Qi 2.2 compatibility, ensuring faster and more convenient top-ups.
Colors: Apple is expanding the color palette with stylish options: Black, White, Steel Gray, Green, Purple, and Light Blue. These fresh finishes give users more ways to express their style.
Price: The iPhone 17 is expected to start at $799, keeping it the most affordable entry point into the iPhone 17 lineup while still delivering significant performance and design upgrades.
This year’s focus is on thinness, design language, and smarter internals. The iPhone 17 Air could be the star of the show, while the Pro models will deliver meaningful improvements in cameras and processing power.
iPhone 17 Air: Apple’s Slimmest iPhone Ever
TThe biggest shakeup in Apple’s lineup is the introduction of the iPhone 17 Air, which replaces the Plus model. With this device, Apple is pushing the boundaries of thinness and design innovation, evoking nostalgia for the iPod era while delivering modern performance.
Ultra-Thin Design: Measuring just 5.5mm to 6mm thick, the iPhone 17 Air is the thinnest iPhone Apple has ever produced. It’s slimmer than most Android flagships—and even beats some iPads—making it a true marvel of engineering.
Lightweight Build: At only 145 grams, it’s as light as the 2020 iPhone SE 2. Whether in your hand or pocket, the device feels almost weightless, redefining portability without compromising usability.
Display: The iPhone 17 Air features a 6.6-inch OLED display, placing it right between the Pro’s 6.3-inch screen and the Pro Max’s massive 6.9-inch panel. It’s an ideal size for streaming, gaming, and everyday browsing, offering an immersive experience without being bulky.
Cameras: Unlike the Pro models with multiple lenses, the Air keeps it minimal with a single 48MP rear camera. Paired with a new 24MP front-facing camera, it’s designed for sharp selfies, clear video calls, and high-quality photography—all without the heavy camera bump.
Connectivity: The Air is expected to debut Apple’s first custom Wi-Fi and Bluetooth chip, combined with full Wi-Fi 7 support for faster and more reliable wireless connections. 5G connectivity may rely on either Apple’s in-house modem or Qualcomm, depending on final production.
Performance: Powered by the A19 chip, the iPhone 17 Air offers better performance and efficiency than last year’s lineup. Despite its ultra-thin build, it’s capable of handling multitasking, gaming, and advanced apps with ease.
Battery & Charging: The device supports 25W wireless charging via the Qi 2.2 standard, ensuring faster top-ups on third-party chargers. MagSafe compatibility also remains fully intact, giving users multiple charging options.
Colors: Apple is bringing fresh style to the iPhone 17 Air with rumored finishes in Black, Silver, Gold, and Light Blue. These colorways emphasize the phone’s sleek, modern aesthetic.
Price: The iPhone 17 Air is expected to launch between $899 and $949. Positioned as a premium mid-tier iPhone, it costs slightly more than the outgoing Plus model but offers a slimmer, lighter, and more refined package.
The iPhone 17 Air has all the ingredients to become a fan favorite in 2025. With its record-breaking thinness, stylish design, and solid performance, it blends nostalgia with cutting-edge innovation—appealing to users who want something truly different from Apple.
iPhone 17 Pro: Power Meets Elegance
The iPhone 17 Pro is Apple’s response to users who demand cutting-edge performance, professional-grade cameras, and a refined design. It blends power with sophistication, setting a new standard for premium smartphones.
Display: The iPhone 17 Pro features a 6.3-inch OLED display with a 120Hz ProMotion refresh rate, delivering silky-smooth scrolling and gaming. Slimmer bezels create a true edge-to-edge viewing experience, making movies, video editing, and everyday browsing more immersive than ever.
Design: Apple has introduced a refreshed build with a half-aluminum, half-glass back that boosts durability while retaining wireless charging support. For the first time, the camera bump adopts a horizontal layout, stretching across the back in a sleek and modern design. The aluminum frame enhances robustness, yet the device still feels lightweight and premium in hand.
Cameras: Photography and videography see a major leap forward. The Pro model is equipped with a triple-lens rear system: a 48MP Wide lens, a 48MP Ultra-Wide lens, and a 24MP front-facing selfie camera. These upgrades shine in low-light photography, cinematic video recording, and high-resolution stills. Although the Pro lacks the telephoto lens exclusive to the Pro Max, it still offers professional-grade imaging capabilities for content creators.
Performance: At its core lies the new A19 Bionic chip, engineered to handle everything from graphically intense 3D gaming to advanced AI-driven tasks with remarkable efficiency and speed.
Connectivity: The iPhone 17 Pro introduces Wi-Fi 7 support for faster, more reliable connections and is rumored to include Apple’s custom modem chip for enhanced 5G performance. Whether streaming, gaming, or video conferencing, users can expect consistent high-speed connectivity.
Charging and Battery: Wireless charging is supported through the Qi 2.2 standard, with full MagSafe compatibility. Both wired and wireless fast charging ensure the device can reach 50% in just minutes—perfect for those with busy, on-the-go lifestyles.
Colors: Leaked reports suggest the iPhone 17 Pro will arrive in a range of sleek finishes: Black, Gray, Silver, and Dark Blue. Special editions may also incorporate Apple’s “Liquid Glass” design language from iOS 26, creating a subtle iridescent shimmer that changes under different lighting.
Price: The iPhone 17 Pro is expected to start at $1,099. Notably, Apple is dropping the 128GB base model, making 256GB the new entry-level storage. This ensures more space for apps, photos, and videos without compromising speed or performance.
iPhone 17 Pro Max: The Pinnacle of Apple
If the iPhone 17 Pro is impressive, the iPhone 17 Pro Max takes things to an entirely new level. This is the largest and most advanced iPhone Apple has ever created—engineered for users who demand expansive displays, unmatched camera performance, and top-tier features.
Display: The iPhone 17 Pro Max boasts a massive 6.9-inch OLED display, making it the largest iPhone in history. Like its Pro sibling, it supports a 120Hz ProMotion refresh rate, ensuring silky-smooth motion whether you’re gaming, watching videos, or multitasking. The extra screen real estate is perfect for creative work, split-screen tasks, and immersive media experiences.
Design: Apple has carried over the refined half-aluminum, half-glass construction, blending durability with elegance. The horizontal camera bar is noticeably wider on the Pro Max to house its exclusive telephoto lens. Subtle design tweaks, such as a slightly lowered Apple logo, accommodate the larger camera system while preserving a premium look. As always, MagSafe integration remains seamless.
Cameras: This is where the Pro Max truly shines. It comes equipped with a professional-grade quad setup: a 48MP Wide lens, a 48MP Ultra-Wide lens, a 48MP Telephoto lens (exclusive to the Pro Max), and a 24MP front-facing selfie camera. The telephoto lens delivers exceptional zoom performance, making it ideal for portraits, wildlife shots, and detailed long-distance photography. Enhanced by Apple’s computational photography and advanced video recording tools, the Pro Max offers creators the ability to shoot studio-quality content without the need for additional gear.
Performance: Under the hood, the iPhone 17 Pro Max runs on the powerful A19 Bionic chip. Optimized for the larger display and the advanced camera system, this chip ensures buttery-smooth multitasking, lightning-fast AI processing, and console-level graphics performance for gaming.
Connectivity: Connectivity remains cutting-edge, with full Wi-Fi 7 support and the possibility of Apple’s custom modem chip for enhanced 5G. Users can expect faster downloads, more stable streaming, and reliable global coverage for professional workflows on the go.
Battery & Charging: While Apple has yet to reveal official specs, the Pro Max is expected to pack the largest battery ever in an iPhone. This guarantees longer screen-on times, making it ideal for creators, gamers, and professionals who need their device to last all day. The phone supports both Qi 2.2 wireless charging and MagSafe, ensuring quick and convenient power-ups.
Colors and Style: The iPhone 17 Pro Max will reportedly be available in Black, Gray, Silver, Dark Blue, and a striking Copper-like Orange (special edition). Select models may also showcase Apple’s new “Liquid Glass” design language from iOS 26, producing an elegant, iridescent effect that changes under different lighting conditions.
Price: Pricing is expected to start at $1,199, with storage options beginning at 256GB. With its unmatched performance, expansive display, and superior camera system, the iPhone 17 Pro Max stands as the ultimate choice for Apple enthusiasts and power users alike
Other Products Expected at the Event
Alongside the iPhone 17 series, Apple is rumored to announce:
- Apple Watch Series 11 – new health and fitness features.
- Apple Watch Ultra 3 – performance and endurance improvements.
- AirPods Pro 3 – redesigned for better audio and fit.
- Apple TV 4K (2025 edition) – upgraded performance.
- HomePod with Display – Apple’s long-awaited smart home hub.
Event Date and How to Watch
📅 Date: Tuesday, September 9, 2025
⏰ Time: 10 a.m. PT | 1 p.m. ET | 6 p.m. BST
📺 Where to Watch:
- Apple’s official website
- YouTube livestream (reminders available now)
- Apple TV app
Apple’s “Awe Dropping” event promises to be historic. The iPhone 17 Air highlights Apple’s design ambition, while the Pro models raise the bar for performance and photography. Whether you want thinness, raw power, or affordability, this lineup offers more choice than ever.
👉 Mark your calendars: September 9, 2025—the day Apple might redefine smartphones again.
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